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JR'S EYES — INTERNAL STRATEGY

Steve Hughes — Media Exploitation Plan

Turning the archive into recurring product, without putting Steve back on the road.

Big Laugh Boutique · Prepared 21 July 2026 · v1 · Working strategy for JR's steer — a client-facing cut spins from this once locked.

DECISIONS LOCKED — 21 JUL (LATE)

01The play

Steve is off the road and needs to stay off it for now. So we don't sell the tour — we sell the archive. Audio-first, video second, reels running throughout. Passive recurring income and audience growth that ask nothing of Steve but sign-off and copyright.

The health picture (18+ months of recovery, the 2025 heart attack, live work still limited) is exactly why this is the right shape. Everything below is built from material we already hold. When Steve's ready to work again, he steps back to a warm, grown audience and a catalogue already earning — instead of a cold start.

This is the same blueprint we're running on Sean: live comedy recordings → audio albums on the streaming platforms + SiriusXM → reels feeding the channels → video last. Steve's archive is deeper and higher-quality than Sean's, so the ceiling is higher.

02What we're actually sitting on

Both drives confirmed mounted and inventoried tonight — STEVE HUGHES + TWO 10T. This is grounded, not from memory.

FLAGSHIP-QUALITY AUDIO

Leicester Square live show — separated stage + audience feeds

The gold. This show was recorded with two independent audio files: Sound_leicester_sq_STAGE.wav (the board / stage-mic feed — Steve's voice, clean) and sound_leicesterSq_audience.wav (the room mic, separately).

Why it matters: your "pull his voice out, duck the room" is not an AI-isolation job on this show — it's a straight mix balance. We already have voice and room as separate stems. We control the ratio directly. This is broadcast-grade source and it becomes the flagship live album.

MULTITRACK STEMS

Talent Project 2 — multitrack session

210917_0128 S3 / S4 / S12.wav — separated channels from a studio/stage session. Same advantage: real stem control, no isolation guesswork.

CLEAN FULL SOLO SETS

Ready-to-cut headline sets

  • Boho Cardiff — 89 min · already cut, 23-track listen-through tool live
  • Ireland 2022 (Show 2) — 90 min · full-show, transcribed, ready
  • Secret Comedy London 2023 — 64 min
  • Nuneaton — 2-camera
  • Attic Southampton — 2 parts (m4a)
  • The Well — full set (m4v)
THE GREATEST-HITS SOURCE

The 2024 tour mass archive

"24 UK Shows — All Media" — 138 clips across the run, plus the "Back To The Front" tour recordings.

This is where the same bit exists in 20+ performances. It's the raw material for the best-take compilation — the signature product below.

03The five product lines

A · RECURRING

Live audio albums → streaming + SiriusXM

Each clean solo set becomes a live comedy album on Spotify / Apple / Amazon / SiriusXM, cut into tracks on topic (never on laughs). Passive recurring income that builds a catalogue. Flagship = Leicester Sq (best audio we own). Boho is already 90% there.

B · SIGNATURE

The "Greatest Hits" compilation

Like Sean, Steve reworks material across shows. We take the best-performing take of each recurring bit across the 24-show archive (chosen on laugh-response + ear), assemble a definitive album, and build an A/B version-picker so you and Steve can audition takes side by side. This is the product no one else can make — it needs the whole archive, which only we hold.

C · GROWTH

Reels engine

Mine the transcripts for mainstream-safe gems → short-form for Insta / TikTok / YouTube. Visually rough / discreet-camera footage is fine here. This is the funnel that grows the audience the albums monetise.

D · DEAL (GATED)

US label — Goat Song Records

Dan Dion / Goat Song Records (US) opened a conversation ~1–2 years back about a Steve audio compilation for the States. Real opportunity — Steve's profile and material suit the US. Gated on Comedy Store clearance (see §05).

E · SECOND WAVE

Video of the same shows

Once the audio is out and earning, the same shows cut to video — full specials where the footage carries it, clips where it doesn't. Audio proves the material and warms the audience first; video is the upsell, not the opener.

04How it gets made (the pipeline)

Coding
Our own PPL ISRC prefix (free, self-assigned, unlimited per-track codes) — we own the identifiers, not a distributor.
Delivery
DistroKid Label tier as the pipe, fed our own codes — into all DSPs + SiriusXM.
Mastering
Auphonic (not LANDR) for live-comedy loudness/room control — Atlas executes.
Cutting rule
Split sets on topic / premise change (transcript-driven), never on laugh peaks — masters build the big laugh mid-joke.
Traps
30-second track minimum (DSP rule) · walk-on music clearance (strip or clear any intro music).
Flow
Cut → listen-through QA → Steve approval (rough, pre-master) → Auphonic master → distribute. Proven on Sean's Halifax this week.

05Rights & clearance — the real gates

Product is the easy part; clearance decides what actually ships. Three things to resolve:

GateStatusWho
Leicester Sq master (the flagship)OWNEDJR confirmed — no blocker, build now
Master ownership — the other showsJR ↔ SteveJR sorting copyright with Steve directly
Comedy Store material (feeds the Goat Song / US comp only)NEEDS ALBERTVerbal OK only + possible rights issue — see below
Walk-on / intro music on each setHandled in cutMaggie — strip at cut stage
HANDLE WITH CARE — COMEDY STORE

What JR found (21 Jul)

Simon at the Store said "just use it, but maybe don't say it was the Comedy Store to avoid issues." That's an informal verbal nod, not a clearance — and "we were told not to mention it" is no defence if we're building a paid US release on it.

JR's read (years in music): there may be a Comedy Store management/recording contract that's since expired, and Steve looks to have never been accounted to under it. Two implications:

Action: park the Store lane; put it to Albert (+ Clara) for a quiet chain-of-title + accounting read before it feeds any release. Not chased hard — the flagship and everything else moves without it.

CONTENT — TWO-TIER CURATION

Mainstream-safe vs over-the-line

Steve's archive runs from broadly mainstream gems to material that's over the line for open release. We curate two tiers, flagged per track:

RELEASE ARCHITECTURE — TWO VERSIONS (JR, 21 Jul)

Split at release, not in the edit

Leave all 29 in the master cut. Some of Steve's material sits on the UK legal line under current law — so we don't censor the edit, we build two release versions off the one master:

The topic-cut makes this cheap: the UK version is just the full set minus whatever's red-flagged (plus any trims) — no re-editing gags.

Don't carry the legal judgment yourself. Albert does a per-track UK-legal triage (green = fine / amber = check / red = UK-omit); Maggie adds the platform + radio-policy pass on top. You get one clear list → build both versions from it. Turns the minefield into a checklist.

✅ INDICATIVE PASSES NOW RUN across all 5 recordings (21 Jul) — per-track panel now live on every act hub. Legal = first-pass risk read; Albert formally ratifies before release.

RecordingClearCheckUncut-onlyRadio-safe
Sean · Halifax18044
Sean · Uxbridge24110
Steve · Boho14720
Steve · Leicester Sq21620
Craig · Bloomsbury15000

What the reds are:

06The roadmap

✅ DONE — 21 JUL
Phase 1 — Prove the flagship

Leicester Sq is cut and live: 29-track listen-through, voice-forward board mix, cut on topic. Boho already cut alongside. Two albums in hand — JR reviews next (incl. the 2 flagged bits + room level), then Steve approves.

WEEKS 2–5
Phase 2 — Build the signature compilation

Transcribe + index the 24-show archive → map every recurring bit → A/B the best takes → assemble the "Greatest Hits" album + version-picker tool. This is the centrepiece of the forward-to-Steve report.

PARALLEL, ONGOING
Phase 3 — Reels feed

Pull Tier-1 gems from the transcripts as they surface. Steve/Craig channels grow while the albums land. Low effort, continuous.

ON CLEARANCE
Phase 4 — Re-open Goat Song

Once the Comedy Store clearance is definitively answered, re-approach Dan Dion with a finished, rights-clean US compilation instead of an idea. We come back with product, not a pitch.

AFTER AUDIO IS EARNING
Phase 5 — Video wave

Cut the same shows to video. Leicester Sq (multi-cam + clean board audio) is a genuine full-special candidate.

07Open decisions — your call, JR

1 · Flagship pick — Leicester Sq or Boho first?

Recommend Leicester Sq — the separated board feed is the best audio we own and makes the strongest first album. Boho ships right behind it (already cut).

2 · The forward-to-Steve report — how much do we show?

Recommend: lead with the compilation + the flagship album, name the streaming/SiriusXM income model, and put the two-tier content decision (and copyright) squarely in his hands. Hold the US/Goat Song line until clearance is clean so we're not raising his hopes on a gated route.

3 · Comedy Store clearance — do you want to brief me on where it landed?

You said it "wasn't very clear" last time. Whatever you know shapes whether Goat Song is a near-term line in Steve's report or a parked one. This is the one gate I can't move without you.

4 · Steve + Craig client hubs

Owed, JR's-eyes-first like Sean's. Say the word and I build Steve's hub off this plan next.

Bottom line: we hold a deeper, better-quality archive than Sean's, the pipeline is proven this week, and the flagship show already has separated stems. The only thing between here and a catalogue earning for Steve is your steer on the four decisions above and the copyright you're sorting with him.

Big Laugh Boutique · V360HQ · Internal strategy, not for external circulation in this form.